Our Story
About S3AL
Wedding planners carry an impossible load — dozens of vendors, hundreds of decisions, and couples who trust you with the most important day of their lives. S3AL was built to change that.
S3AL is an AI-powered command center designed specifically for professional wedding planners. We handle the operational weight — budget planning, vendor sourcing, outreach, quote tracking, and client approvals — so you can show up as the creative, relationship-driven planner your couples hired you to be.
We're a B2B SaaS platform currently in early access, working closely with a founding cohort of planners to build something that actually fits the way you work. Plans range from $60–$120/month, built for solo planners through full studio operations.
The People Behind It
Meet the Team
S3AL is built by three sisters who believe the best events deserve the best tools. We love working together and building products that make the lives of those around us a little easier.
Seema
Product and tech background with a passion for building things that actually solve real problems.
Shreya
Engineer with a love for people, a knack for turning client conversations into features, and the energy that makes every room brighter.
Shruti
Engineer who finds joy in untangling complexity and turning messy workflows into something simple, seamless, and just right.
We're not just building software — we're building for the planners who make magic happen.